How Much Do Kenyan YouTubers Make Per 1000 Views

Congratulations! You’ve decided to take the plunge and start a YouTube channel. You’ve uploaded a few videos, and your subscribers are growing.

But have you ever wondered how much money Kenyan YouTubers make per 1000 views?

The answer is not as straightforward as you might think. Of course, the money you’re likely to make will depend on your YouTube audience and how engaged they are. Factors such as the kind of content you produce, your channel size, and your viewers’ location all determine how much money you’ll make per thousand views.

That said, on average, Kenyan YouTubers can make between $0.4 and $1.5 per 1000 views (about Kshs. 50 and Kshs. 180). That can be higher or lower depending on the niche, your viewer demographics, and the country where most of your viewers are.

Let’s demystify all that for you and show you how we arrived at that figure.

How Does the YouTube Ad Revenue System Work?

The first step to making money on YouTube is joining the YouTube Partner Program. It’s free, but you must meet certain criteria to be accepted.

First, you must have at least 1000 subscribers. Secondly, your channel must have had 4,000 watch hours in the last 12 months, and finally, you need to meet certain eligibility requirements for ads — meaning that your videos must comply with YouTube’s policies on advertiser-friendly content.

Once accepted into the program, Google will start placing ads on your videos. Every time someone watches or clicks on an ad, you earn money.

Where Does YouTube Get this Money?

The money you make comes from the advertisers who pay YouTube to show ads on your videos.

Advertisers pay YouTube to run ads on the platform. YouTube takes 45% of the revenue made from these ads and shares the rest with you.

So, for example, if an advertiser pays YouTube $1000 to run ads on the platform, YouTube will take 45% of that money and keep it. The remaining $550 will be distributed among the YouTubers whose videos the ads were shown on.

Types of YouTube Ads

Let’s take a quick look at each type of YouTube ads and how they work:

#1. TrueView Instream Ads

Instream ads appear before, during, or after videos. Instream ads appear in the middle of or right before a video plays. Users can watch the ad or skip it after five seconds.

The advertising fee is only paid if the user watches at least 30 seconds of the video or clicks on the ad.

#2. Skippable Trueview In-steam Ads

This is similar to Trueview Instream ads, but users can skip it after five seconds.

No money is paid for the ad if the user skips it.

#3. Non-skippable Instream Ads

These ads can’t be skipped and must be watched before a video can be viewed. They are typically 15 seconds in length.

#4.Infeed Ads

 Infeed ads appear in both YouTube videos and YouTube search results and are typically clickable banners.

#5.Bumper Ads

Bumper ads can appear before or after a video and must be watched until the end. They are only 6 seconds in length.

Requirements for Ad Monetization

If you want to run ads on your YouTube videos, there are certain requirements that you need to fulfill.

1. You must have at least 1,000 subscribers.
   1. Your channel must have 4,000 hours of watch time in the last 12 months.
   1. You must abide by YouTube’s terms & conditions and advertising policies.

YouTube’s Revenue Share

Google explains how much money it pays to creators for ads on their videos. The revenue share is set at 55% of the gross advertising income generated from your video.

The remaining 45% goes back to YouTube, which covers the cost of hosting and streaming services for videos and all other associated costs.

Revenue Sharing for YouTube Shorts

Shorts ad revenue sharing works differently than regular YouTube videos.

First, the revenue generated by ads appearing between shorts is pooled together. Then, a portion of the total revenue is allocated to a ‘creator pool’ based on views and music usage.

Finally, the revenue from this pool is divided amongst all shorts creators who qualify and monetize their content with ads. That means that if you run ads on your YouTube Shorts, you will get a share of the revenue generated.

Monetizing creators will keep 45% of the ad revenues, while YouTube will pocket the remaining 55%.

How Kenyan YouTubers Make Money Per 1000 Views?

According to Google, the rates advertisers are willing to pay for ads on YouTube videos can vary widely. The amount per 1000 views varies depending on the nature of the content and which country the viewers are based in.

For Kenyan YouTubers, this could be around $1 to $2 per 1000 views. That’s a rough estimate, as actual revenue will depend on factors like ad rates and types of ads.

Here’s a simple breakdown of how much money Kenyan YouTubers can make for every 1000 views on their videos:

• CPM (Cost Per Mille): $1 – $2
• RPM (Revenue per Mille): $0.55 – $1.10 USD
• Total Earnings per 1000 Views: $0.55 – $1.10

Who Are the Top Paid YouTubers in Kenya?

Kenya is home to some of the top-paid YouTubers in Africa. Here’s our top ten list of the highest earners in Kenya from YouTube ad revenues and how much they have made from their videos (in total since they started):

1. Otile Brown => Total Views (as of 27th August 2023) 351,552,470 views | $351K to $702K (in kshs 46 million to 92 million).
2. Sauti sol => Total Views (302, 564, 624) | using our calculation of $1 to $2 per 1000 views, they have made $302k to $605K (in kshs 40 million to 81 million).
3. The Pluto => Total Views (as of 27th August 2023) 190 401, 282 | $190k to $381K (in kshs 25 million to 50 million).
4. Bahati Kenya => Total Views (as of 27th August 2023) 229,880,611 views | $229K to $459K (in kshs 30 million to 60 million).
5. Willy Paul => Total Views (as of 27th August 2023) 228,810,660 views || $228K to $456K (in kshs 29 million to 58 million).
6. Diana Bahati => Total Views (as of 27th August 2023) 163,781,380 views | $163K to $326K (in kshs 21 million to 42 million).
7. Andrew Kibe => Total Views (as of 27th August 2023) 157,065,379 views | $157K to $314K (in kshs 20 million to 40 million).
8. Eve Mungai => Total Views (as of 27th August 2023) 145,136,929 | $145k to $290K (in kshs 19 million to 38 million).
9. The Wajesus Family => Total Views (as of 27th August 2023) 129,343,130 views | $129K to $258K (in kshs 17 million to 34 million).
10. Lynn Ngungi => Total Views (as of 27th August 2023) 103,895,537 views | $103K to $206K (in kshs 13.5 million to 27 million).
11. Nadia Mukami => Total Views (as of 27th August 2023) 73,974,571 views | $73K to $146K (in kshs 9.4 million to 18.8 million).
12. PlugTVKenya => Total Views (as of 27th August 2023) 70,777,415 views | $70K to $140K (in kshs 9 million to 18 million).
13. Nicholas Kioko => Total Views (as of 27th August 2023) 65,530,200 views | $65K to $130K (in kshs 8.6 million to 17.2 million).
14. Miss Trudy => Total Views (as of 27th August 2023) 63,822,085 views | Using our calculation of $1 to $2 per 1000 views, they have made $63K to $126K (in kshs 8.2 million to 16.4 million).
15. Presenter Ali => Total Views (as of 27th August 2023) 41,638,650 views | $41K to $82K (in kshs 5.3 million to 10.6 million).
16. Commentator254 => Total Views (as of 27th August 2023) 40,855,742 views | $40K to $80K (in kshs 5.2 million to 10.4 million).
17. Sammy Kioko => Total Views (as of 27th August 2023) 32,206,986 views | $32K to $64K (in kshs 4.2 million to 8.4 million).
18. Tom Mboya => Total Views (as of 27th August 2023) 30,958,289 views | $30K to $61K (in kshs 4 million to 8 million).
19. Wabosha Maxine => Total Views (as of 27th August 2023) 21,042,166 views| $21K to $42K (in kshs 2.7 million to 5.4 million).
20. Iko Nini? => Total Views (as of 27th August 2023) 12,943,473 views | $12K to $25K (in kshs 1.6 million to 3.3 million).

It’s a Wrap

As you can see, Kenyan YouTubers don’t make that much money per 1000 views, but if they continue to grow their channels and gain more views, they can easily make a decent living by creating content. YouTube is quickly becoming one of the most popular ways for Kenyans to make money online, and judging from the numbers above, it looks like Kenyan YouTubers are well on their way.